ALG team member James Findlay was hired as a “Gen-Y Specialist” and implemented all marketing for Hippo targeting students. Marketing activities included visiting university Orientation Week days in Sydney and Melbourne promoting the website, and signing up students to the website. The activities proved successful with hundreds of students signing up to find jobs. James also wrote content on the website for the target audience including articles on “how to write a resume”, “what is superannuation?”, and “how to conduct yourself in an interview”.